We created First Thing for ourselves because breakfast felt like a compromise. Spend time cooking, overpay for convenience, or skip it altogether. When there wasn't a breakfast protein bar made for mornings, we set out to build one.
Co-Founder
Marketing and entrepreneurship at Pitt, then six years selling software in Austin. He crunched every number and sent the recipe back for another round more often than Ben would like.
Co-Founder
Economics at Wisconsin, then sales in Austin, where he grew an eyedrop startup from five states to twenty-seven. He built our brand book, and makes everything you see us post.
