The Protein Bar Made for Mornings
Our Morning Mission
When we looked for a protein bar to start the day, nothing fit. Most felt like dessert, came up short on protein, or relied on ingredients we couldn't pronounce. So we made our own. With breakfast-inspired flavors, 30g of protein, and real food ingredients, First Thing fuels your morning the way breakfast should.
30 Grams of Protein
More protein than most bars in the aisle. Enough for a full meal to keep you fueled all morning.
Real Breakfast Ingredients
Made with nuts, oats, fruit, and protein you can trust. No artificial flavors, sugars, or fillers.
Made for mornings
Crafted as a true morning meal with balanced macros and flavors inspired by breakfast favorites.
Strawberry Parfait
Fresh strawberries, creamy yogurt vibes and a crunch of oats and coconut, all packed with 30G of Protein. A breakfast classic reimagined as a bar that actually fuels your morning.
Banana Nut
Ripe bananas and roasted walnuts blended with hearty oats and 30G of protein. A balanced, satisfying flavor built to power you through your morning routine.
